The NRBA was founded with the single purpose of inspiring the youth - especially the most needy - of New Rochelle’s richly diverse community, to reach their full potential as players and people.  We use basketball as a means to achieve that goal.  We know that our success will be judged in part by wins and losses on the court, but we’re even more committed to helping our young people “win” in the game of life.We are about teamwork, respect and responsibility; responsibility of each player to him or herself, as well as to family, teammates, and all aspects of our community. Effort and integrity are the cornerstones.  We want our players to work hard and to learn; to seek opportunities, not gifts.  We strive to build character and develop more confident, competent young people who have an abiding sense of their importance as individuals and team members.   Our program is about much more than the outcome of a game or practice. Our players know that their NRBA family cares about them as people.  We want NRBA graduates to be successful in their own corners of the world, then pass on to others - in New Rochelle and beyond - the lessons they have learned.  The NRBA knows that, in the modern world, education is key.  We give this goal more than lip-service.  We often track academic progress from the time they enter our program throughout HS, providing academic support, such as critical study skills, tutoring and ACT/SAT prep courses, all provided at no cost to our NRBA participants. Also we are committed to helping our players find the post-secondary educational choice that is right for them and where applicable, assistance navigating the complicated process toward obtaining an athletic scholarship or other financial aid.  Yes, basketball is essential to what we do, but our goals are way above the rim.  We want all of our kids to be "slam-dunks" in the game of life!!